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Conversion Paths

Did You Know...

kontextURL conversion paths enable marketers to quickly see which channels, content types or influencers are leading your audience down a desired step-by-step path ending in a conversion or if there are issues to address in path. A conversion may be landing on a certain page, a form completion, a document download or a shopping cart checkout. Values can be assigned to both the conversion and the spend associated with the path in order to determine an ROI. Multiple paths can be compared to identify top or bottom performing channels, influencers or other factors.

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