This Dashboard contains a collection of Data Beacons designed to provide competitive analysis and insights. Below are the questions each Beacon is meant to answer.
- Competitive Share of Voice - What percentage of organic visibility do I maintain and how much organic traffic should I expect to receive as a result vs. my competitors?
- Competitive Visibility - How does the performance of a brand’s group (kluster) of keywords over a specified period of time compare to the same for competitors?
- Competitive Keyword Position Distribution - How many keyword positions/rankings do I maintain in the Top 50 relative to my competitors?
- Competitive Keyword Positions - How do my rankings compare vs. my competitors for a specific group keywords?
- Discovered Competitors - Who are the true, top online competitors I am not already following?