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What is an Influencer Anyway?

An influencer is simply a person who is widely known for creating and/or curating awesome content around a topic area and, as a result, has amassed a number of relevant followers. For example, you could be a subject matter expert and create How-To videos on YouTube or be a photographer who shares your photos on Instagram. Whether you have 500 followers or 50,000 followers, if you have a loyal and engaged group who counts on you for awesome content and expertise, then you are an 'influencer'. In our industry you will often hear the terms: "content creator", "social media influencer", "content curators", "bloggers" and so on, which are used interchangeably to describe influencers.

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