kontextURL HubSpot Integration
Enables kontextURL click information on off-site or on-site content to be sent to HubSpot for integration with existing on-site pageviews and contact lead scoring. Leveraging kontextURLs' ability to generate engagement for off-site content, HubSpot users can now see 3rd party off-site engagement pre-conversion in the exact same way they see and score on-site content engagement.
How it works
When kontextURLs are resolved and the browser is redirected, the redirect process injects the same tracking code execution, which happens when a browser is viewing/accessing on-site content. The same HubSpot tracking code is executed and sends the pageview data to HubSpot.
Setup in gShift and HubSpot is a simple 5-minute process.
- Add the HubSpot Property ID under the kontextURLs Settings tab.
- The domain used in kontextURLs needs to be setup as a cross-linked domain in HubSpot.
- A contact conversion form in HubSpot also needs to be created (or you can simply use an existing form).
- A cross-domain link needs to be created to link the kontextURL domain to the on-site property domain. This can be accomplished by creating a kontextURL for any on-site content page.
How It's Used
Contacts, pageviews and Lead Scoring are all managed in exactly the same way in HubSpot. However, HubSpot users will now also associate Lead Scores with kontextURLs used for off-site content.
When these kontextURLs are associated with and used to distribute off-site (non-HubSpot tagged) content, the clicks on these kontextURLs will appear as pageviews and will be scored accordingly for those HubSpot Contacts who have converted by completing a form. The HubSpot score will be much more accurate by virtue of having captured all of the off-site content engagement, which would have otherwise gone unnoticed.