Share of Voice is an extension of the Visibility Score. Share of Voice factors in the Average Monthly Search Volume of each keyword within a Kluster to produce a relative Share of Organic Search Visibility vs. selected Competitors. The Share of Voice is expressed both as an Estimated Traffic value and as a percentage vs. selected Competitors.
Share of Voice = Visibility Score x Search Volume
Note: gShift offers a Default set of Click Through Rates, however custom sets can be created on a client-by-client basis, as required. This can be configured through the Client Settings area. Click here to learn more.