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What are Content Tags?

Content Tags are containers for values, which can be applied to URLs to help categorize and report on the performance of the content. Common examples of Content Tags include:

  • Influencers
  • Content Type
  • Content Theme
  • Campaigns
  • Month Published
  • Year Published
  • Channels
  • Mediums
  • Product Lines
  • Events

Content Tags can be further organized within Content Taxonomies. Click here to learn more about Content Taxonomies. 

Steps to Creating a kontextURL:

Step 1 - Set up Content Tags

Step 2 - Set up Content Taxonomy

Step 3 - Create a kontextURL

Step 4 - Create a Conversion Path

Step 5 - Review kontextURL Data for Reporting

Step 6 - Create kontextURL Beacons

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