September 2015 Release

We have made a few significant additions to the platform over the past couple of months including:


kontextURLs enable you to build smart URLs, leveraging content tags, taxonomy and conversion paths to monitor and optimize all of your external and on­-site content. They begin with the creation of a short URL, based on or your own branded domain. By tagging your external or on-site URLs with content tags you define, such as Social Channels, Content Types or Influencers, you’ll be able to identify which content, created or shared by who and in which channels has been clicked on. Taxonomies will enable you to organize your Content Tags into logical groupings such as Campaigns or Department.

Contact your Client Success Manager if you want to learn more about how you can use kontextURLs to track the engagement of and optimize your content marketing campaigns?

User Portal

In an effort to simplify the user sign-in and account management process, particularly for those users who are managing multiple Agencies, Clients or Web Presences, gShift has created a User Portal, which can be accessed via though you can still login from your usual URL.

Contact your Client Success Manager or if you have any questions or experience any access issues.

More Standard and Premium Beacons

gShift continues to develop both Standard and Premium Beacons to further enable the creation of customized dashboards containing the data you need to answer critical optimization questions. We have also added more flexibility to choose which data is presented within each of our Beacons enabling a more configurable experience. Most notably you will now be able to create and configure the following Beacons.

  • Website Traffic by Location, by Device and by Device by Channel
  • Competitive Keyword Positions Beacon
  • Premium Configurable Google Analytics Beacon

Contact your Client Success Manager if you’d like to learn more about how you can leverage these or any other gShift Beacons to gain powerful insights into your Web presence data in a single dashboard.

Additional Release Notes
We’ve also introduced several new Beacons, some Dashboard updates and other minor changes detailed below:

  • Display full URL in the Keyword Positions Panel when the Friendly Name is not present.
  • Added Google Serbia to the list of available search engines.
  • Moved the Help button from the bottom left to the Header in the App.
  • Changed the color of the icon for Unfollowed Content in Keyword Positions to Yellow.
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