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Website Traffic by Device by Channel Beacon


Description

The Website Traffic by Device by Channel Beacon gives you a visual representation of traffic for a Website over a period of time by both device (Desktop, Mobile, Tablet) and channel (Organic, Paid, Social, etc.) Quickly determine which devices provide the most traffic and which channels are driving in traffic to your site via each of those devices.


Screenshot


Configuration

Follow the Steps below to add the Website Traffic by Device Beacon to a Dashboard:

  1. Login to gShift and navigate to the Dashboard you would like to add the Beacon to.
  2. Click the Add Beacon button.
  3. Click the Create and Configure Beacon button.
  4. Select Traffic by Device by Channel from the Beacon list.
  5. Enter a Name (Displayed in the Beacon Library and the Beacon Info Section).
  6. Enter a Title (Displayed in the Dashboard).
  7. Enter a Description (Displayed in the Beacon Library and the Beacon Info Section).
  8. Select a Date Range to report on.
  9. Select a Web Presence to report on.
  10. Select a Website to report on.
  11. Choose which Channels to report on within the Beacon.
  12. Choose which Devices to report on within the Beacon.
  13. Optional - Check the Template Box if you would like to make the Beacon a Template for use in other Dashboards. 

Screenshot of Configure Screen:


Drilldown

  • Hover over data points within the graph to get details.
  • Click Data Points within the Legend to hide them.

Now What

  • If low traffic in one channel then consider increasing marketing efforts to increase traffic.
  • Remove all Devices but one to see a detailed Traffic Graph for that single device rather than all three.

 


Question Answered

Where is my traffic coming from and what device are they using?

On their own, traffic by channel and traffic by device can both provide great insight into your website audience. However, to truly understand traffic data, a marketer will want to look at channel and device metrics within the same graph. This enables a full view of how each channel is performing within the confines of the device the visitor is using to access your content. One common trend we have noticed with gShift clients is a spike in traffic from social on mobile devices. Again, this should not be a surprise, but often needs to be validated to marketing directors or clients who’s actions are driven by data. Using this data, a marketer can get very granular when developing channel-based distribution strategies. This beacon saves time by pulling all of this data into one location and automatically sorting the metrics in a way that is quick and easy to interpret.

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