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What are Content Taxonomies?

Content Taxonomies are logically organized groups of Content Tags. Taxonomies are important for organizations looking to maintain control over the categorization of their content and the effective, accurate and detailed reporting on engagement with it. Not all organizations will need to leverage taxonomies. This will depend on the number of levels of complexity associated with the organization and its content.

Common ways to use Content Taxonomies include creating the following categories to which uniques sets of Tags are assigned:

  • Departments - each department/division (Marketing, Sales, HR, etc.) in an organization maintains its own set of relevant Content Tags
  • Clients - agencies may choose to manage all of the kontextURLs within a single account/instance and can used Taxonomies to create unique Tag sets for each of their clients
  • Campaigns - a marketing department may create unique groups of Tags are created for Seasonal or Departmental campaigns
  • Product Lines - each product line may require unique Tags depending on where content is being distributed and by whom

Context Tags and Taxonomies Hierarchy:

  • Content Taxonomy
    • Content Tags
      • Tag Values

Note: Taxonomies need to be created before they can be used when creating a kontextURL. Click here to learn more about creating a kontextURL

Steps to Creating Effective kontextURLs:

Step 1 - Set up Content Tags

Step 2 - Set up Content Taxonomy

Step 3 - Create a kontextURL

Step 4 - Create a Conversion Path

Step 5 - Review kontextURL Data for Reporting

Step 6 - Create kontextURL Data Beacons

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