Website Traffic by Device Beacon


The Website Traffic by Device Beacon allows you to view analytics data for your website by device. Quickly see which devices are driving the most or least engaged and/or converting traffic so you can better focus your attention, as required.



Follow the Steps below to add the Website Traffic by Device Beacon to a Dashboard:

  1. Login to gShift and navigate to the Dashboard you would like to add the Beacon to.
  2. Click the Add Beacon button.
  3. Click the Create and Configure Beacon button.
  4. Select Website Traffic by Device from the Beacon list.
  5. Enter a Name (Displayed in the Beacon Library and the Beacon Info Section).
  6. Enter a Title (Displayed in the Dashboard).
  7. Enter a Description (Displayed in the Beacon Library and the Beacon Info Section).
  8. Select a Date Range to report on.
  9. Select a Web Presence to report on.
  10. Select a Website to report on.
  11. Choose which Columns to display within the Beacon.
  12. Choose which Devices to report on within the Beacon.
  13. Optional - Select or deselect to Link Goal Conversions from the Beacon to a more detailed breakdown of which Devices produced which Goal Completions.
  14. Optional - Check the Template Box if you would like to make the Beacon a Template for use in other Dashboards. 

Screenshot of Configure Screen:


  • Use the Configure Cog to Hide or Show columns. 

Now What

  • Identify the devices that your users are using to interact with your website.
  • Identify opportunities to improve by looking at the Pages/Session, Average Time on Site, Bounce Rate and Conversion Rate. 

Question Answered

How much traffic do I get from desktop computers, mobile devices and/or tablets?

  • The first level of analysis available is a breakdown of sessions, pageviews, pages/session, average session length, conversion rates, goals and bounce rates by device. Comparing each of these metrics by device can bring specific trends around visitor behaviour to light, allowing you to use that data to better inform your content strategy. For instance, a common trend is to see a slightly lower number of pages per session on mobile devices, versus desktop or tablet. This is likely due to a more limited view, data costs and shorter length of time. However, if mobile is delivering your largest percentage of traffic, you need to ensure your content is optimized for mobile.
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