A backlink (or inbound link) is a link from a 3rd party domain to any page on your website. Examples of backlinks include:

  • a link from a company’s social media profile
  • a link from a directory
  • a link within a distributed press release
  • a link from an external blog post or post comment
  • a paid banner ad

gShift offers two primary backlink sources:

1. gShift's native backlink service, which looks to identify links within its existing database or via referral traffic in Google Analytics 

2. Majestic SEO - gShift has an integration with Majestic to import backlinks via an API connection. Majestic use does require separate licensing, but will provide a much more robust list of backlinks as this is their primary service. Learn more about plans and pricing at

Backlinks from other third-party sources such as Moz or ahrefs may also be uploaded via .CSV, as required. Click here to learn more.

The Backlink section in gShift reveals the total number of backlinks to your on-site and/or off-site pages, the number of unique domains containing those links, the links themselves, the anchor text, when they were found/verified and whether they are follow or no-follow links. Follow links are those which Google's spiders are instructed to follow whereas no-follow links are not. Followed links carry the authority of the referring domain along with them.


Backlink count data is also be found in both On-Site and Off-Site Content details panels.

Competitor's backlinks are also available within gShift.

For those looking to conduct backlink research, gShift recommends two primary sources:

  1. Competitor backlinks - see which domains your strongest competitors are obtaining links from and potentially piggy-back in those same places.
  2. Top 50 Search Results - look within the SERPs of your primary followed keywords for any non-competitive websites from which you may obtain backlinks (e.g. directories, blog comments, industry articles, banner or other advertising opportunities). Any domains from which you can obtain links in the Top 50 search results are, by definition, relevant and potentially valuable domains.

The two primary considerations when looking to obtain backlinks should be quality over quantity (i.e. links from relevant, authoritative domains) and variety (i.e. links from different domains).

Backlink research is a service offered by gShift's Digital Services team. Please contact if you require any assistance in this regard.

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