This panel of the Keyword Research section displays all the keywords from the anchor text of backlinks to your website. This panel is a great way to discover quickly what keywords backlinks are using to send traffic to your site. Great way to look for opportunities to diversify your anchor text and also to ensure you are following the keywords to ensure you are tracking any position movement.
See new keywords that are relative to your web presence? Check the box next to them and push Follow keywords to quickly add them to your account.