This is the default view when you click on a keyword from the social keywords Section for a keyword that is followed in Twitter.
This section graphically displays how many exact match Tweets & Influencers were discovered over the time period specified in the top right. It also gives you a summary on the right for:
- Tweets (Exact & Broad Match)
- Influencers (Exact & Broad Match)
- Associated Terms (Exact & Broad Match)
- Hashtags (Exact & Broad Match)
- Content (Exact & Broad Match)
The difference between Exact and Broad match:
Exact: Must match the provided keyword as it is written ex. "Your Keyword" will only match if "Your Keyword" is written in the tweet.
Broad Match: Will match with variations of your keyword within a tweet. ex. "Your Keyword" may match with a tweet that has "Your" time is right for this "Keyword". So it could has other keywords between them or have the keywords in a different order as long as the all of the words are in the tweet, it will match it.