gShift’s Google Webmaster Tools integration offers agencies the ability to supplement keyword research data, gain insight into any web site errors such as 404 pages or crawl issues, and keyword phase search impression, average rank and click through data.
Once you authorize access to your client’s webmaster data, gShift will begin to pull data on a daily basis. In order to gain access to impression, average rank and click through data, you must follow an advanced set-up plan. You an either add a gShift email address (recommended) as a user of that webmaster account or you will need to provide gShift support with your agency email address that has access to all of your clients webmaster accounts. We are following Google’s authorization instructions which typically follow the same security as how we authorize your clients Google Analytics. However, this part of GWT has legacy authorization that we need to follow to access this data.
There have been many blog posts from industry experts on the subject of the quality of GWT data. The verdict is that you should take it with a grain of salt. At gShift, we are always optimistic that the data quality will improve over time. Some of the factors that you need to be aware of are:
- Average Rank is not accurate, does not take into effect any localization or Country Indexes
- Average Rank does not take into effect any web presence pages (YouTube Videos, Blog Posts, Press Releases, Social Media sites and/or other urls).
- All of your keywords will not be listed.
- Click through data will not correlate with your Google Analytics Organic Traffic.
Location: OnSite Pages > Webmaster Tools > Search Queries