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Anchor Text - Backlinks

This panel provides an overview and details about Anchor text linking to your website. Quickly gain insight to the diversity of Anchor Text and the keywords used to link back to your website. 

Definitions from this Panel:
Total
The amount of anchor text
Change
The amount the Total changed over the course of the chosen period
Diversity
This is score based on comparing the number of backlinks and how many are from unique Anchor Text - both too low and too high diversity can be a problem.

What is Anchor Text?

The text that appears highlighted in a link (in this case Backlink) and that can be clicked to open the target Web page

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