Bounce Rate

A bounce occurs when a user arrives at a page on a website and then exits without visiting any other page. The bounce rate is the overall percentage of users who arrive and leave without visiting any other pages.

Bounce is typically considered a negative metric, however you should analyze the structure and focus of the landing page(s) in question. If users are able to find the information they are looking for on a single page and there is no option or legitimate reason to navigate elsewhere, then the goal of the page has been fulfilled and the bounce rate is inconsequential.

On the flipside, it might mean the information they found did not match what they were looking for, in which case, a bounce would indeed be considered negative. It’s a good practice to monitor the overall bounce rate and analyze any pages with particularly high bounce rates to understand the underlying reasons.

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