What is a Web Presence?

A Web Presence is a grouping of all of the related content items owned and/or controlled by a Brand on the Web, which may include:
  • Websites (main corporate site, product microsite, blog)
  • Keywords (all of the keywords related to a brand's product and/or services)
  • Search Engines (all of the search engines (national, local, mobile) a brand wants to be found on)
  • On-Site Content (your Web Pages, your Internal Blog Pages)
  • Off-Site Content (any external content you maintain/control e.g. Press Releases, News Articles, Directory Listings, External Blog Posts, etc.)
  • Social Accounts (where the brand's content is published, read, liked, shared and clicked on)
  • Analytics (Google Analytics and/or Google Webmaster Tools)
  • Competitors (not really part of a Web presence, but included in its configuration to provide crucial competitive data and insights)

Each one of the first six items in the list above, represents a point of presence and online visibility where consumers/prospects may "engage" with the Brand. At a minimum, a Web presence in gShift may simply consist of a website, a keyword and a search engine, however, we recommend following and/or configuring as many items as possible from the list above in order to get a full picture of the Brand's true Web presence. 

If you have a specific product or service, which has its own website(s) and Social Account(s) you want to monitor and optimize for the same keywords and search engines, you would create an individual Web Presence to contain all of these items. If you then also have a completely different product or service with its own assets and unique keywords then you may create a separate Web Presence to track these similar elements together. 

This being said, you may also leverage Keyword Klusters within gShift, to manage different groupings of related keywords within a single Web Presence.

If you are not clear on whether you need to create separate presences, our support team will happy to review your requirements and goals to ensure the optimal configuration of your account. Email for assistance.

Getting Started Steps:

Step 1 - Adding Web Presence Information

Step 2 - Adding a Website

Step 3 - Authorizing Google Analytics Access

Step 4 - Adding Search Engines

Step 5 - Adding Keywords

Step 6 - Configuration Review

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