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gShift Web Presence Report Definitions

Sessions: The number of individual visits (sessions) to a website during the selected time period. For example, if you go to a website, look at 5 pages today and go back to the site the following day and look at 7 pages – this would represent 2 separate sessions.

Pageviews: This is the total number of pages viewed during the selected time period. If a user clicks reload after getting to the page or leaves and revisits a page, these will both be counted as a new pageview.

Bounce Rate: A bounce occurs when a user arrives at a page on a website and then exits without visiting any other page. The bounce rate is the overall percentage of users who arrive and leave without visiting any other pages. Bounce is typically considered a negative metric, however you should analyze the structure and focus of the landing page(s) in question. If users are able to find the information they are looking for on a single page and there is no option or legitimate reason to navigate elsewhere, then the goal of the page has been fulfilled and the bounce rate is inconsequential. On the flipside, it might mean the information they found did not match what they were looking for, in which case, a bounce would indeed be considered negative. It’s a good practice to monitor the overall bounce rate and analyze any pages with particularly high bounce rates to understand the underlying reasons.

Conversions: Completed Goals in Google Analytics are considered Conversions. A website Goal can be any number of things designed to measure engagement or overall website performance from completing and submitting a form to viewing a video, downloading a document or simply visiting a specific number of Web pages (to measure engagement). You will likely want to review your website to determine what areas or actions will want to be monitored from a goal tracking perspective.

Total Site Sessions: A daily breakdown of the number of sessions (visits) to the website during the selected time period.

Total Conversion Sessions: A daily breakdown of the number of goals converted on the website during the selected time period. 

Website Metrics By Channel: This section provides a breakdown on the number of Sessions, Pageviews, Conversions and Bounce Rate for the primary channels defined in Google Analytics (i.e. Organic Search, Direct, Paid Search, Display, Social, Referral, Email and Other Traffic.

Mobile: Details the number of Sessions, % of Total Traffic, Pageviews, Bounce Rate and Conversions coming from a mobile devices (i.e. mobile phones or tablets). You may see these numbers increase as more individuals access websites via their mobile devices than desktop computers.

Organic Site Traffic: This section provides a breakdown of Sessions, Bounce Rate %, Conversions and the overall Sessions derived purely for organic search sources and has been created to highlight these sources specifically

Top Referrals: Quickly identify the top 10 domains referring traffic to your website.

Top Cities: Quickly identify where, geographically, your top website users (those registering the largest number of sessions) are located.

Top Pages by Page Views: This section displays the top pages on the website based on the number of pageviews registered during the selected period.

Top Pages By Entrances: Identify the top entry pages (first pages visited) on the website. This information can useful in understanding where your site visitors are beginning their interaction with you and how this may affect their engagement and conversion on the website.

Local Positions: This metric displays your where your Google Business listing is displayed in a mapped view, which can show up in organic search results. Instead of a numerical value, you will see the letter (e.g. A, B, C, etc.) associated with the listing. As an example, Barrie Condo Team may be found for “Barrie Condos” in Letter B position, which means it is the second result among the local listings.

Keyword Conversions and Recommendations: The top converting keywords from Google Analytics and recommendations based on the same. If you do not see any keywords listed, make sure you have defined Goals for your website in Google Analytics.

On-Site Page Content Performance: This section appears when you have a page set as “Favourite” in the On-Site and Off-Site Content sections within gShift. Once these have been identified you can review Entrance and Conversion metrics by channel for each page.

Keyword Position Distribution: This section shows how many keyword positions you maintain in the top 50 search results for your default search engine and/or across all of the search engines you are following. You will see a breakdown of how many keywords are ranking in positions 1-10 (Group 1), positions 11-30 (Group 2) and/or positions 31-50 (Group 3). Keyword Position Distribution is a good indicator of your relative overall organic search visibility.

Top Keyword Positions: These are the keyword positions you maintain for each of the keywords you are following (or those in the Kluster you’ve selected) in the top 50 positions for each selected search engine. You can also optionally select “Include Keywords Not Found in Top50” to display non-ranking keywords in this list.

Backlinks: A backlink is a link from a 3rd party domain to the your website.  3rd party domains can include a company’s LinkedIn profile with the URL (ie. www.barriecondoteam.com) linking back to the main site, a link from a directory or a paid banner ad.  The Backlink section reveals the total number of backlinks to your website and/or off-site pages along with the number of unique domains containing those links. You can optionally choose to include the actual backlinks created/verified in gShift (up to a maximum of 100 links) during the selected time period.

Social: This section provides an overview of social signals and analytics associated with your chosen social networks. This includes Page Social Signals (signals created when website content has been Liked, Shared, etc.) and Network Signals (signals created when content on your company pages in Facebook, Google +, Twitter, LinkedIn or YouTube has been Liked, Shared, etc.). Analytics includes referral traffic and conversions coming from these each of these social networks. 

Page Social Signals: Signals created when website content has been Liked, Shared, etc. via a social network (currently including Facebook, Google +, Twitter, LinkedIn or Pinterest).

Network Social Signals: Signals created when content on your authorized Company Pages in Facebook, Google +, Twitter, LinkedIn or YouTube has been Liked, Shared, etc.

Social Signals and Analytics: A breakdown of Page Signals, referral traffic and conversions by selected social networks.

Social Metrics: A breakdown of specific Network Signals by selected social networks.

On-Site Page: An On-Site Page is a page on your website. It’s recommended that you provide a Friendly Name for easy identification in your dashboards and reports.

Off-Site Page: An Off-Site page is external content, which usually links to your primary website and will maintain social signals or backlinks of its own. This is typically content you maintain and control. Examples include guest blog posts, press releases, directory listings or reviews. This content represents an extension of your Web presence beyond your primary website. You can add a Friendly Name to these pages as well to identify in your reports and dashboards.

Constant Contact: If you have connected your Constant Contact account to your gShift Web presence, you can include email campaign details from specific campaigns within the selected time period in order to show metrics for your entire Web presence within a single report.

Competition: This section displays your Competitors’ Backlinks, Unique Backlinking Domains and Keyword Position Distribution (as detailed above). The Top Competitor is chosen from your list based on the number of backlinks and their overall keyword position distribution count.

Activities: Display Completed gShift Activities for the selected time period. These can range from Activities found in the Content Optimizer, gShift Recommendations or Ad Hoc Activities you have created through the Activities section. If Activities do not appear in your Web Presence Report, check to make sure your Activities are marked as Complete within the time frame under which you are running your report.

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